Service at Rich & Good Cake Shop is fast and efficient, albeit fairly transactional.
The queue is relatively long due to the crowded who descended to Jewel Changi Airport, and supply (”this flavour don’t have, that one sold out”) seems to be short as the Swiss Rolls are quickly snapped up by late afternoon.
Their Swiss rolls are all made fresh daily and the benefits include a stronger aroma and fresher flavour.
Rich & Good Cake Shop is not in the most convenient location, the service is at best businesslike, the cakes are not fancy and there is nothing very special or newsworthy about the bakery.